Conversion-Ready Funnels for Reverse Mortgage Pros
Your Website Should be Working for You - Not Sitting There Doing Nothing
Most mortgage professionals don't have a real website...or the one they have isn't bringing in leads. The Smart Marketing System changes that.
Built specifically for reverse mortgage professionals
Why Most Reverse Mortgage Specialists Struggle to Be Found Online
Let's be honest: many reverse mortgage loan officers rely on their company profile page—or don’t have a personal website at all.
That means when someone searches your name or tries to learn more about you… there’s often very little to find.
What This Looks Like in Real Life
You don’t show up in local Google searches ("reverse mortgage near me")
Clients can’t easily learn about you before reaching out
You have no central place to send referrals
You leak important leads
Your online presence doesn’t reflect your experience or professionalism
If your website can’t answer their questions or guide them - or worse, you're not there…
👉 they simply move on.
What That Means for Your Business
Potential clients leave without reaching out
You miss opportunities you didn’t even know existed
Your website (if you have one) sits there instead of helping you capture leads and help more borrowers
There's a Simpler Way to Show Up - and Stay Connected
You don't need to become a marketer or learn new technology. You just need a website that:
Clearly explains who you are and what you do
Helps people understand reverse mortgages in a simple way
Gives clients and referrals a place to learn more about you
Makes it easy for people to reach out when they’re ready
This is where most reverse mortgage professionals are losing opportunities - without even realizing it!
Choose the option that feels right for you
Three Levels of Done-For-You Reverse Mortgage Websites
Whether you’re just getting started or ready for a robust marketing system system, there’s an option that fits where you are.
You can begin with a simple landing page…and upgrade anytime as your business grows to a full marketing system.
We Set Everything up for You
We handle the design, content, structure, and setup—so you don’t have to learn anything new.
MEET THE FOUNDER & CEO
Hey, I'm Claudia Loens!
I launched my company, Wordflirt® in 2005 and I've been supporting reverse mortgage professionals with a variety of marketing services for nearly 15 years. I understand the unique marketing challenges you face when trying to get more leads.
I want to help you help more seniors. Here are just a few highlights about me:
Deep understanding of challenges facing reverse mortgage marketing
Well-versed in compliance
Passionate about how you help seniors live a better retirement
Built for reverse mortgage specialists
More booked calls from qualified 62+ homeowners
Reverse mortgage marketing is different. Long sales cycles, skeptical families, and strict compliance mean your landing page has to do more than “look nice.” It needs to educate, reassure, and move seniors to take the next safe step.
Wordflirt's reverse landing pages and websites are built specifically for:
- Individual reverse mortgage loan officers who want a personal online “hub” that works 24/7.
- Branch managers running local or regional reverse campaigns who need consistency across LOs.
- National reverse teams and marketing directors who demand compliant, on-brand funnel assets.
What you get with every package
Copy written for seniors and adult children—clear, respectful, and benefit-driven.
Conversion-focused layouts with prominent calls to schedule a consultation call.
Lead capture forms wired for your CRM, LOS, or intake workflow.
Compliance-conscious structure ready for review by your compliance team.
Mobile-first design so your page works beautifully on phones and tablets.
Choose the package that matches how aggressively you want to grow your reverse pipeline.
Why reverse pros choose OUr websites
Our Goal is to Make Capturing Leads Easier and Faster
Higher-quality inquiries
Position yourself as a specialist, not a rate-and-fee commodity. Your page pre-frames why reverse is a planning tool, not a “last resort,” attracting homeowners who want a thoughtful conversation.
Less leakage in your funnel
Clear next steps, minimal friction, and trust-building content keep seniors from bouncing. From first scroll to submitted form, the experience is designed to feel safe and simple.
Faster to launch, easier to scale
Skip endless design meetings and expensive designers. We use proven reverse mortgage page frameworks that can be cloned and adapted for new campaigns, branches, or states as you grow.
Simple, LO-friendly process
From intake to live in as little as 1–3 weeks
Step 1 – Strategy call (30–45 minutes) to clarify goals, offers, and compliance guardrails.
Step 2 – Getting started form - you submit the required content
Step 3 - We draft copy and layout, then walk you through a preview.
Step 4 – You route to compliance; we handle revisions within your package scope.
Step 5 – We help connect your CRM, calendar, and tracking before going live (if applicable).
Most reverse professionals launch their first page within 14–21 days, depending on compliance timelines. Our time estimate assumes you complete the intake form with all information. Note: Simple Start may only take a few days due to the simple nature of the content.
Questions reverse LOs ask before getting started
Why Should I go with Wordflirt?
Claudia Loens, the Founder of Wordflirt has nearly 15 years of supporting reverse mortgage loan officers with marketing, websites, and LinkedIn growth. Learn more at: wordflirt.com/reverse-mortgage-marketing
How much of my time will this take?
Typically 60–90 minutes total. We start with a strategy call and a short intake form. From there, Wordflirt handles copy, structure, and implementation. You’ll review one or two drafts and route anything necessary to compliance.
Can you work with my company’s compliance team?
Yes. We’re used to working within bank and lender compliance frameworks. We’ll structure copy and layouts to make review easier and include any specific disclosures or footers your team requires.
Do I have to sign a contract?
You will agree to the terms of service, but we do not require long-term contracts. Our service is month to month and we require 30 days' notice to terminate.
What if I want to upgrade later?
We'd be delighted to help you upgrade. We can discuss your goals and which program would fit your needs.
Can you help me with my other marketing?
Yes! We are experts at social media management, LinkedIn growth and nurture, and monthly newsletters. Set up a meeting with Wordflirt at: www.meetwithwordflirt.com
Can I get a refund?
You can cancel at any time by giving us 30 days' notice, but once the design phase begins, we can not offer a refund.
Ready for a reverse mortgage landing page you’re proud to send traffic to but still have some questions?
Book a quick call with Claudia at Wordflirt to map the right package to your goals, compliance framework, and growth plans.